These barriers impededand ultimately assisted kill or drive into the arms of a competitortwo companies that provided ingenious health care services directly to customers. Health Stop was an endeavor capitalfinanced chain of conveniently situated, no-appointment-needed healthcare centers in the eastern and midwestern U.S. for clients who were looking for quick medical treatment and did not need hospitalization.Guess who won? The neighborhood physicians bad-mouthed Health Stop's quality of care and its faceless corporate ownership, while the healthcare facilities argued in the media that their emergency clinic might not make it through without income from the reasonably healthy clients whom Health Stop targeted. The criticism stained the chain in the eyes of some clients.