These barriers impededand eventually assisted eliminate or drive into the arms of a competitortwo business that provided innovative healthcare services straight to consumers. Health Stop was an endeavor capitalfinanced chain of conveniently located, no-appointment-needed health care centers in the eastern and midwestern U.S. for patients who were looking for quick medical treatment and did not need hospitalization.Think who won? The neighborhood physicians bad-mouthed Health Stop's quality of care and its faceless business ownership, while the medical facilities argued in the media that their emergency spaces might not make it through without earnings from the reasonably healthy patients whom Health Stop targeted. The criticism tarnished the chain in the eyes of some patients.