These barriers impededand eventually helped eliminate or drive into the arms of a competitortwo business that provided innovative healthcare services straight to customers. Health Stop was an endeavor capitalfinanced chain of easily situated, no-appointment-needed healthcare centers in the eastern and midwestern U.S. for patients who were seeking quick medical treatment and did not require hospitalization.Guess who won? The neighborhood doctors bad-mouthed Health Stop's quality of care and its faceless business ownership, while the health centers argued in the media that their emergency clinic could not survive without profits from the reasonably healthy clients whom Health Stop targeted. The criticism tarnished the chain in the eyes of some clients.