These barriers impededand ultimately assisted kill or drive into the arms of a competitortwo business that used innovative healthcare services directly to consumers. Health Stop was an endeavor capitalfinanced chain of conveniently situated, no-appointment-needed health care centers in the eastern and midwestern U.S. for clients who were looking for quick medical treatment and did not require hospitalization.Guess who won? The community medical professionals bad-mouthed Health Stop's quality of care and its faceless corporate ownership, while the medical facilities argued in the media that their emergency rooms could not survive without earnings from the reasonably healthy clients whom Health Stop targeted. The criticism tainted the chain in the eyes of some clients.