These barriers impededand eventually assisted eliminate or drive into the arms of a competitortwo business that offered ingenious health care services directly to consumers. Health Stop was an endeavor capitalfinanced chain of easily situated, no-appointment-needed healthcare centers in the eastern and midwestern U.S. for patients who were seeking fast medical treatment and did not require hospitalization.Guess who won? The neighborhood medical professionals bad-mouthed Health Stop's quality of care and its faceless corporate ownership, while the hospitals argued in the media that their emergency clinic might not endure without income from the relatively healthy patients whom Health Stop targeted. The criticism tarnished the chain in the eyes of some clients.