These barriers impededand eventually assisted eliminate or drive into the arms of a competitortwo business that used ingenious healthcare services directly to customers. Health Stop was a venture capitalfinanced chain of conveniently situated, no-appointment-needed healthcare centers in the eastern and midwestern U.S. for clients who were looking for quick medical treatment and did not need hospitalization.Think who won? The community medical professionals bad-mouthed Health Stop's quality of care and its faceless business ownership, while the medical facilities argued in the media that their emergency rooms could not make it through without income from the fairly healthy patients whom Health Stop targeted. The criticism tainted the chain in the eyes of some clients.