These barriers impededand ultimately assisted kill or drive into the arms of a competitortwo business that used innovative healthcare services directly to consumers. Health Stop was an endeavor capitalfinanced chain of easily situated, no-appointment-needed health care centers in the eastern and midwestern U.S. for clients who were looking for fast medical treatment and did not require hospitalization.Guess who won? The neighborhood medical professionals bad-mouthed Health Stop's quality of care and its faceless business ownership, while the hospitals argued in the media that their emergency clinic could not make it through without profits from the reasonably healthy clients whom Health Stop targeted. The criticism stained the chain in the eyes of some patients.