These barriers impededand ultimately assisted kill or drive into the arms of a competitortwo business that used innovative healthcare services straight to customers. Health Stop was an endeavor capitalfinanced chain of conveniently located, no-appointment-needed health care centers in the eastern and midwestern U.S. for clients who were seeking quick medical treatment and did not need hospitalization.Guess who won? The neighborhood doctors bad-mouthed Health Stop's quality of care and its faceless corporate ownership, while the hospitals argued in the media that their emergency clinic might not endure without revenue from the reasonably healthy clients whom Health Stop targeted. The criticism tarnished the chain in the eyes of some patients.