These barriers impededand eventually helped kill or drive into the arms of a competitortwo companies that offered innovative health care services straight to customers. Health Stop was an endeavor capitalfinanced chain of easily situated, no-appointment-needed health care centers in the eastern and midwestern U.S. for patients who were looking for quick medical treatment and did not require hospitalization.Guess who won? The neighborhood physicians bad-mouthed Health Stop's quality of care and its faceless business ownership, while the health centers argued in the media that their emergency clinic might not make it through without income from the reasonably healthy clients whom Health Stop targeted. The criticism stained the chain in the eyes of some clients.