These barriers impededand eventually helped eliminate or drive into the arms of a competitortwo business that provided ingenious health care services straight to consumers. Health Stop was an endeavor capitalfinanced chain of conveniently located, no-appointment-needed health care centers in the eastern and midwestern U.S. for clients who were seeking fast medical treatment and did not need hospitalization.Guess who won? The neighborhood doctors bad-mouthed Health Stop's quality of care and its faceless corporate ownership, while the healthcare facilities argued in the media that their emergency clinic could not make it through without income from the fairly healthy clients whom Health Stop targeted. The criticism tainted the chain in the eyes of some clients.