These barriers impededand eventually assisted kill or drive into the arms of a competitortwo business that offered innovative health care services straight to customers. Health Stop was an endeavor capitalfinanced chain of easily situated, no-appointment-needed health care centers in the eastern and midwestern U.S. for patients who were seeking quick medical treatment and did not need hospitalization.Think who won? The neighborhood physicians bad-mouthed Health Stop's quality of care and its faceless business ownership, while the medical facilities argued in the media that their emergency clinic could not make it through without revenue from the relatively healthy clients whom Health Stop targeted. The criticism tarnished the chain in the eyes of some patients.