SEO can bring in concerning 15 times extra clicks than PPC advertising, according to Spyfu. It is a lasting strategy, as we've stated in the past, and it should not be seen as an instant method of generating sales. Because Search Engine Optimization is an on-line advertising method with one of the best Return of investments, a long-haul strategy will bring you return on financial investment. If you don't have good content, prior to shutting this introduction to look engine optimization you should have really clear in your mind that Search Engine Optimization can not assist you. Seo (SEO) Beginner Guide-- A handy overview by Google for beginners to SEO.