Positive feedback on the web is a key indicator of a brand's trustworthiness, the quality of its offerings, and the confidence of its audience. When customers leave numerous positive reviews about your products, sales tend to increase in line with such feedback. This has been supported by various research studies. reputation strategy Solutions solutions-reviews . Trust - it's like in the hackneyed quote: it's hard to find and easy to lose. That's why authentic reviews from happy customers are so valuable. Direct feedback. Customers voluntarily write reviews, providing the brand with a roadmap on how to enhance the product.