Positive feedback on the web is a key indicator of a brand's trustworthiness, the quality of its products or services, and the confidence of its audience. When customers leave numerous positive reviews about your products, sales increase in line with such comments. This has been supported by various research studies. User loyalty growth. Trust - it's like in the worn-out quote: hard to find and easy to lose. That's why authentic reviews from satisfied customers are so valuable. reputation risk management nixsolutions . Customers voluntarily write reviews and thereby provide the brand with a direction on how to improve the product.