Positive reviews on the internet are one of the signals of a brand's reliability, the quality of its products or services, and the trust of the audience. When customers write many positive reviews about your products, sales grow along with such comments. This is confirmed by a number of studies. Increase in customer loyalty. Trust is like the cliché saying: hard to earn, easy to lose. social listening for reputation Solutions solutions is why genuine reviews from satisfied customers hold such high value. Direct feedback. Customers voluntarily write reviews, providing the brand with a roadmap for product improvement.